ABout Us

About Iron Hill Fitness Expo
We’re Colette and Matt — a husband-and-wife team who built the Iron Hill Fitness Expo from the ground up because we believe fitness deserves a bigger stage.
Colette is a competitive powerlifter, and Matt is both a competitive powerlifter and coach. Fitness hasn’t just been a hobby for us — it has shaped our careers, our relationships, and our community. Through competing, coaching, and building within the strength world, we saw something missing in our region: a true fitness destination event that brings every corner of the industry together under one roof.
So we created it.

More Than an Expo
The Iron Hill Fitness Expo was designed to be more than a vendor hall. Our vision is to build an annual destination event — one that athletes, brands, coaches, gym owners, and fitness enthusiasts mark on their calendars every year.
We are intentionally scaling this event with long-term growth in mind. That means thoughtful vendor selection, meaningful partnerships, engaging experiences for attendees, and a high-energy environment that reflects the passion of the fitness community.

What You Can Expect:
-The Iron Hill Fitness Expo brings together:
-Strength sports and live competition
-Local and national fitness brands
-Recovery and wellness services
-Nutrition and supplement companies
-Gym and coaching businesses
-Apparel and lifestyle brands
-Educational opportunities and industry networking

Whether you’re stepping on the competition floor, walking the expo as a fitness enthusiast, or showcasing your brand as a vendor, this event is built to create real connection and real opportunity.

For Attendees
If you love fitness — whether you compete or simply live the lifestyle — this is your space. Discover new brands, meet athletes and coaches, try products, watch live competition, and connect with a community that shares your drive.

For Vendors & Partners
We’re committed to building an expo that creates value — not just foot traffic. Our goal is to attract an engaged, fitness-focused audience that’s ready to learn, purchase, and build long-term brand relationships. We prioritize authentic partnerships and curated experiences that help vendors stand out and grow.
Rooted in Community. Built for Growth.

Rooted In Community. Built For Growth.
As our region continues to grow, so does the need for education, connection, and opportunity within the fitness industry. The Iron Hill Fitness Expo exists to bridge that gap — bringing together training, competition, recovery, nutrition, and lifestyle in a way that’s accessible, exciting, and meaningful.
We’re not just hosting an event.
We’re building a platform.
And we’re just getting started.